How to Layer Western Wear for Winter in Tennessee
Tennessee winters are sneaky and unforgiving, swinging from 50 degrees at noon to bitter cold by sundown. Learn how to layer your western wear to s...
Field Notes
Field Notes
Guides to western wear, cowboy hats and Nashville, written from the shop at Marathon Village.
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Fall Western Wear Looks Built for Nashville Style
When the Cumberland air turns crisp, your wardrobe should rise to meet it. From raw denim to waxed canvas layers, these are the fall western looks ...
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How to Dress for a Summer Rodeo in the South
Southern summer rodeos bring brutal heat, thick humidity, and long days in the sun. Here is how to dress the part without suffering through it.
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Western Wear for Tennessee Spring Weather: Layer Smart All Season
Tennessee spring doesn't play by the rules. From cold forty-degree mornings to humid afternoons and surprise downpours, here's how to dress in west...
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How to Price Products in Your Boutique Retail Store
Pricing in boutique retail is about more than margins. Learn how to set prices that reflect real value, cover true costs, and keep customers coming...
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Brand vs. Business: What the Difference Means for Your Operation
A business keeps the lights on. A brand is what people believe about you when you walk out the room. If you're building something meant to last, kn...
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How to Find Your First Loyal Customers as a New Brand
Building a loyal customer base from scratch takes strategy, patience, and a clear read on who you're riding for. Get those three things right and y...
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Bootstrapping a Business: What It Actually Looks Like
The real story of building Steel & Saddle has nothing to do with highlight reels. It's early mornings, hard calls, and your own money on the li...
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How to Grow a Local Retail Brand with Social Media
Social media is the new word of mouth, and if your brand is rooted in genuine western culture, you have more raw material than most. Learn how to b...
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Inventory Management for Small Retail Stores: What We've Learned
If you don't know what's sitting on your shelves, you're bleeding money. Here's how Steel & Saddle manages inventory across a physical store an...
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Build a Brand Around a Lifestyle You Actually Live
Most 'authentic' western brands are borrowing an image they've never earned. Here's how to build something real, rooted in experience and honest fr...
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What Weekend Markets Taught Us About Western Wear and Real
Steel & Saddle hauled its tables to Nashville's weekend markets and let the people do the teaching. Here's what eight hours behind a booth reve...
While you're here
There's a shop attached to all this
Graphic tees, outerwear and caps, drawn by hand by working cowboys and printed a few miles from where these are written.
Drawn by hand by working cowboys
Printed in Nashville
Free shipping over $75
